Financial Adviser Communications specializes in publicizing you — the financial adviser — through the newspapers, magazines, radio stations and television stations in your market area.

We get your hometown media to cover what you say about the latest financial trends that affect your clients and your prospects. It’s called “earned media”. By working to make sure the media know about your expertise (and by making sure you are well-prepared when the encounters come about) we “earn” your place in the news stories.

This is not a “quick-hit” strategy. This is a valuable process that takes time to mature. You still have to do all the basics like direct mail, seminars, referrals and other tried-and-true essentials. Like any well-rounded firm, we can help you with those, too.

But by adding local news coverage to the basics, your practice gets the increased local credibility that only “being in the news” can give.

It’s our goal to make you the most widely known and respected regional expert in personal finance, retirement planning, wealth management and investing. Our unique value proposition is that along with the basics, we use your local media to enhance your reputation.

By regularly getting your message out to targeted groups of reporters and editors and personally and regularly following up with them on your behalf, we’ll develop dependable and long lasting relationships with your local media decision-makers. These relationships will keep reporters calling you when they need to make a national trend story interesting in your home market.